For moms & dads who don’t recognize themselves anymore... and refuse to settle one more day.
You’re not broken.
You’ve just been trying to fix a life problem with a fad diet.
Fix the root... Or repeat the cycle.
“I hate who I see in the mirror.”
“I’m embarrassed around my spouse.”
“I feel like a fraud every time I say I’ll change... and don’t.”
“I don’t feel in control of my life anymore.”
“My kids are watching, and I’m scared they’ll copy my worst habits.”
You don’t just hate how you look... You hate that you keep breaking promises to yourself.
That voice in your head doesn’t let up:
“Why can’t I stay consistent?”
“Why do I keep falling off?”
“WTF is wrong with me?”
You scroll social media and see people who stuck with it...
And it just makes you feel worse.
Because deep down, you know:
You’ve started before.
You’ve made progress before.
But you always fall off... and you always end up hating yourself for it.
This isn’t about motivation.
It’s not about a new diet.
And it’s definitely not about another “shred program.”
It’s about why you keep going backwards... even when your life depends on moving forward.
Introducing: FIX THE ROOT
LIVE Guidance by Octavio Urias / Raw'Fitness
Fix The Root is a weekly virtual mentorship where I help you build the mindset, habits, and emotional mastery to stay consistent... even when life gets hard.
This is NOT just fitness.
This is about your life.
Each week, I go live on Zoom with a small group of committed people ready to finally lead themselves.
You don’t get a junior coach.
You get me — fully present, every week.
No BS. Just real guidance tailored to you.
REALITY CHECK
You don’t need a trendy weight loss drug.
You need to stop living like the person you swore you’d never become.
You already know what to do.
But you still hit snooze.
You still cave when life punches back.
You still wonder why you can’t stay consistent... even though you want it so badly.
It’s not your body that’s the problem.
It’s your standards. Your patterns. Your identity.
And no 21-day challenge is going to fix that.
This isn’t about fitness... This is about becoming the kind of person who doesn’t break.
This is NOT about abs, meal plans, or even mindset.
It’s about finally breaking the cycle of self-sabotage.
So you stop losing the same 20 pounds over and over
... and start becoming someone who never goes back.
Why I Created Fix The Root
I’ve coached people for about 2 decades.
And if I’m being honest… I GOT TIRED.
Not of the work... But of watching good people fall into the same pattern, over and over again.
Lose 15 pounds.
Start feeling better.
Then life gets busy… stressful… chaotic.
They miss a few workouts.
Eat a few things they regret.
And suddenly... Back at square one.
AGAIN.
And the shame that comes with that?
It’s f***ing brutal.
I’ve had clients cry in front of me because they felt like a failure.
Because they thought they were “broken.”
Because they couldn’t understand why they kept sabotaging themselves.
And the worst part?
I understood them... because I’ve lived it too.
I’ve been 70 pounds heavier.
I’ve felt completely out of control.
I've wished to die in my dark moments.
I’ve numbed out with food and alcohol.
I’ve hidden behind work.
I’ve felt disconnected from my wife.
I’ve snapped at my daughter for no reason... because I was overwhelmed, ashamed, and running on empty.
I’ve looked in the mirror and thought:
“This isn’t the person I promised I’d be.”
So I stopped chasing surface-level fixes.
And I started rebuilding myself... from the inside out.
That’s where Fix The Root was born.
It’s not a quick fix.
It’s not a hype group.
It’s not another “start Monday” plan.
It’s a safe space to finally face what’s actually been keeping you stuck.
And to build the habits, mindset, and structure that hold... even when life doesn’t.
I created this for the people who are done starting over.
Done hiding.
And ready to become the kind of person who never needs another program again.
If that’s you, I got you.
Let’s fix the root.
Who Am I & Why This Isn’t Just “Another Program”
I’m Octavio Urias — and you don’t get just a “fitness guy”…
Over the last 2 decades,
I’ve invested over $300,000 into my own development:
- Fitness & Nutrition
- Mindset & Emotional Mastery
- Leadership & Professional Growth
- Personal Development
- High-level mentorships, masterminds, seminars, books and workshops
🙏 By the grace of GOD, I’ve…
- Gone from drinking, partying, and toxic circles (going nowhere in life)...
To completely transforming my life from the inside out.
- Got the water and power cut off in my $615/month apartment I couldn’t afford…
Then ended up homeless, secretly sleeping on the floor of my struggling business. - Opened 7 gyms, a supplement brand, and multiple online programs…
No investors. No partners. No handouts. All from scratch. - Won “Best Gym in the City” 4 years in a row…
Built a local movement that stood out — and kept raising the bar. - Became a self-made millionaire in my 20s…
Later lost it all — and kept going. - Dropped out of college…
But shortly after led teams and people 2–3x my age — including MBAs and PhDs. - Featured regularly on TV since my early 20s…
Sharing real transformation strategies long before social media made it cool. - Coached hundreds of trainers over the years...
And created a private platform (Raw’University) that helped fitness enthusiasts become trainers. - Served thousands of clients across all ages, body types, and walks of life…
Helping them live healthier, stronger, and more positive lives.
- Overcame crippling anxiety attacks and suicidal tendencies...
Found faith, healed, and built a mind that doesn’t break. - Quit toxic relationships...
Married the love of my life and became a father. - Got in and out of shape more times than I can count...
I get the struggle and how to overcome it. -
Dropped to 3.8% body fat…
Because I don’t just teach discipline — I live it. -
Did 1,031 pull-ups on my 31st birthday…
Not for attention — just to prove to myself that limits are optional. - Navigated leadership through chaos — including the COVID era…
Adapted fast, made hard calls when others froze, and never folded under pressure. - Sued. Betrayed. Robbed. Left with almost nothing more than once...
Lost businesses I built from nothing — and still chose to get up and lead with integrity. - Secretly lost my dream cars — 3 times in my life…
So I could keep my team on payroll when times got tight. - Went carless as a business owner — walking and biking everywhere…
So I could keep my team paid and ensure my family had gifts under the Christmas tree. - Even covered rent and mortgages for others…
So they wouldn’t lose the roof over their heads during their own hard times. - Been through hell. Built dreams. Burned some down. Failed, learned, kept going…
Still here. Still standing. Still leading. Still on fire. - And the list goes on...
I’m not telling you what I read in a book… I’m showing you what I lived: 👇
All this to say — I've made every mistake you can imagine... so you don’t have to.
This isn’t me giving you some cookie-cutter plan.
This is direct access to everything I’ve learned in the last 2 decades...
... compressed into a weekly mentorship meeting that will keep you focused, fired up, and finally consistent.
YOU CAN ASK ME ANYTHING.
I’ll share real-world insights in any area I’ve gained experience...
... not just fitness, but mindset, self-leadership, relationships, and personal growth.
No theory. Just hard-earned wisdom you can use immediately to level up your life.
💰 What’s the Price of Never Starting Over Again?
You’ve spent years FRUSTRATED in trial and error...
... I've spent over $300,000 and 21 years mastering the mindset, fitness, leadership, personal development, and emotional tools I’ll be guiding you from.
💸 It'll cost you less than another round of failure:
FIX THE ROOT Virtual Mentorship
$99
Month-To-Month
Instant Access | Cancel Anytime
✔️ Weekly Group Mentorship Meeting (Zoom) for accountability, identity rewiring, and LIVE Q&A covering Life, Mindset, Training, and Nutrition.
✔️ Daily structure, habits, and tools to become the most powerful version of you.
✔️ Personalized Meal Strategy (Built for Your Body) I'll break down exactly how I’d eat if I were in your shoes — macros, foods, structure — and we’ll track it daily to get results without wasting time.
✔️ Weekly Accountability Check-Ins — report your progress (or lack of it) and stop breaking your own trust.
✔️ Private app access — track your progress, habits, and momentum between meetings.
✔️ Exclusive group community — connect with like-minded people who are done settling for mediocrity.
✔️ FREE BONUS: On-Demand Online Workouts you can follow along anywhere, with or without equipment.
🎥 Includes access to previous group meeting recordings... so you never miss a breakthrough.
🤝 Active FTR members are invited to occasional exclusive in-person meetups... but they aren't required.
These are rare, invite-only moments for committed members to grow, connect, and be sharpened in person.
🚀 My 200% Money-Back Guarantee
Most “programs” make shallow promises just to hook you...
Not here.
FixTheRoot isn’t a quick-fix or a surface-level challenge.
It’s mentorship. It’s the deep internal work that finally makes change stick.
So here’s my guarantee:
☑️ You get me — fully present, every week.
Not a junior coach. Not an assistant... You get my real experience, my direct feedback, and my mentorship focused on YOU.
☑️ You get a real community walking alongside you.
Not some giant Facebook group where you’re just another name. A small, committed crew. We check in weekly, own our losses, celebrate wins, and call out what’s holding us back.
👉 And here’s where I put my money where my mouth is:
If you show up, do the work, and don’t feel like this mentorship helped you grow into a stronger, more unshakable version of yourself…
I’ll give you DOUBLE your money back.
That’s how much I believe in this.
No fluff. No filters. No fake promises.
Just me, you, the work… and ZERO risk.
Who this is for:
✔️ For people who are done with quick fixes, trendy challenges, and starting over again.
✔️ For those who understand they can’t live their BEST LIFE trapped in their WORST BODY.
✔️ This is for the ones who’ve made progress before... only to fall off, erase everything, and end up feeling even worse.
✔️ For those who want to go deep. Not just fitness and nutrition... but identity, belief, and self-mastery.
✔️ Because the goal isn’t to lose weight fast… It’s to never have to “start over” again.
Who this is NOT for:
✖️ Not for those who want a coach to sugarcoat things or let them off the hook.
✖️ Not for excuse-makers, blame-shifters, or anyone still waiting for “the perfect time.”
✖️ Not for cheapskates who’ll drop hundreds on junk food, drinks, and streaming... but hesitate when it’s time to invest in themselves.
✖️ Not for people chasing some magic formula or overcomplicated secret… while avoiding the real work that actually changes lives.
✖️ And definitely not for those who think mindset work is “optional” and just want another meal plan to ignore.
Fix The Root ISN'T:
✖️ This isn’t a fad diet.
✖️ It’s not a gym membership.
✖️ And it’s definitely not another plan you download, skim, and forget by next week.
You already have enough of those.
What you don’t have is follow-through... and that’s what this builds.
This container is for people who are done staying stuck and suffering in silence.
You'll get the structure, mentorship, and weekly accountability you’ve always needed… but never had.
If that hit, we’re ready for you.
If it didn’t, you’re not ready for this.
F.A.Q. Frequently Asked Questions
What is Fix The Root?
Is this online or in person?
When are the live mentorship meetings?
How much time does it take?
Is there a refund policy?
Who is this ideal for?
What if I’ve failed programs before?
Do I need to be fit already?
Do I have to go to the gym?
What’s included in the mentorship?
What if I miss a live meeting?
What tech do I need?
Thousands of people have gotten results in our transformation programs... will you be next?
JOIN FIX THE ROOT ($99/MONTH)🔥 You’ve Read This Far for a Reason
You don’t need another month of “trying to get back on track.”
You need to become the kind of person who doesn't break.
Join us inside Fix The Root and change your life from the inside out.
🙏 One More Thing (This Matters to Me)
When you say yes to your growth, you also help me give.
There’s no charity logo or “5% goes to XYZ.”
I just give—to people in crisis, to families in need, to church, to strangers who don’t see it coming.
Because I’ve never forgotten what it feels like to not know how you’re going to make it.
And your investment fuels that mission.
